Mensa Brand for Casual Games?
This is a personal thought and nothing official. I regard Mensa as a brand with potential that is being under exploited. Mensa is of course run for the benefit of its members but like any other organisation needs money. It can get this from subscriptions, which it does £40 a year gives British Mensa roughly a million pound turnover, before other revenue sources are added in.Intelligent people like to play games. Well I do, and I know a lot of games players in Mensa, both computer and board games. Labyrinth Games is a games consultancy run by Mensan David J Bodycombe who I have had the pleasure of playing against (and outwitting- yeah! in a Sherlock Holmes board game) a couple of years ago.
In the US, the Mind Games weekend and Mensa Select is a strong connection with board games and in the UK we've seen Reiner Knitzia's Mensa Connections game. Which incidentally I shall be playing competitively at the AG weekend later this month.
There is a growing genre within the online games business. the so called Casual Games which it is now estimated is worth $2 billion a year. An example of this is games websites such as the former GameBlast.com (now called Shockwave Unlimited) are subscription based. The Mensa brand would seem a pretty good fit for this market. Many of the (usually Flash) games have significant educational value. They are not just shoot-em-ups.
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